Healthcare navigation and pharmacy advantages platform Rightway and hybrid fertility and reproductive care firm Kindbody are partnering to supply employers family-building and reproductive healthcare advantages.
New York-based Kindbody provides digital and in-person companies, together with contraception care, fertility testing, gynecological care, egg freezing and digital wellness and training companies.
Rightway’s enterprise healthcare platform helps workers perceive and make the most of the well being advantages accessible to them. Customers can see prices and care choices inside their plan. The corporate additionally acts as a pharmacy advantages supervisor.
Kindbody might be built-in into Rightway’s ecosystem partnership program to offer workers entry to the reproductive care firm’s choices.
“Our partnership with Kindbody represents a major step in growing entry to important fertility care advantages,” Kara Kubarych, VP of consumer success and strategic partnerships at Rightway, mentioned in an announcement. “By becoming a member of forces with Kindbody, Rightway is increasing our employer purchasers’ capability to offer complete and reasonably priced family-building companies to workers and their households.”
THE LARGER TREND
One Medical, acquired by Amazon earlier this yr, provides digital care and in-person visits alongside supplier messaging and prescription help. Rightway built-in One Medical into its ecosystem partnership program.
Kindbody scored $100 million in March, bringing its valuation to $1.8 billion. Two months later, the corporate secured one other $25 million funding.
Final yr, the fertility firm acquired Vios Fertility Institute, a community of fertility clinics working in Illinois, Michigan, Missouri, Oregon, Washington and Wisconsin. It additionally bought genomics firm Phosphorus Labs and Chicago-based surrogacy company Alternative Reproductive Resources.
The corporate additionally introduced the launch of at-home fertility tests for women and men, which measure hormones related to reproductive operate and well being and may very well be paired with in-person or digital appointments with a Kindbody doctor to debate the outcomes.