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Wearable health firm WHOOP introduced Best Buy will now promote WHOOP 4.0, its screenless knowledge assortment wearable, and accompanying equipment at greater than 200 of the retail large’s areas and on its web site.
WHOOP’s wearable well being tracker collects physiological knowledge on coronary heart fee, sleep, restoration and pressure. Customers even have the choice to trace their menstrual cycle. A corresponding app shows well being analytics, a journal that helps customers observe self-reported habits and customized teaching.
“WHOOP lives on the intersection of wellness and expertise. Because the chief in shopper electronics, Finest Purchase is the proper wholesale accomplice to launch our model in-store,” Radha Bennett, vp of retail and wholesale at WHOOP, stated in an announcement. “We look ahead to rising our brick-and-mortar retail presence by relationships that align with our mission to assist extra individuals take management of their well being.”
THE LARGER TREND
In 2021, WHOOP secured $200 million in Series F funding, boosting its valuation to $3.6 billion. The funding got here lower than a yr after the wearable tech firm earned unicorn standing following a $100 million Collection E increase.
Shortly after saying the funding, WHOOP stated it had acquired sports technology startup PUSH, which provided wearable sensors that may be positioned in a number of locations on the physique to assist athletes and their trainers quantify weightlifting efficiency.
Nevertheless, in July of this yr, WHOOP eliminated 15% of its workforce, affecting each division within the firm, noting the financial atmosphere created new challenges and uncertainty.
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